last updated: 28/08/2025

This policy explains how PhoneSwapper uses personal information when you visit our website, request a quote, send us a device, communicate with us or receive payment.

The data controller is Samuel Ellis trading as Phoneswapper.
Business address: Silk Mill Chase, HX6 4BU, Halifax, West Yorkshire, UK
email: help@phoneswapper.co.uk

- Identity and contact information, including your name, email address, telephone number, postal address and age confirmation.
- Order and device information, including quote selections, order number, device model, storage, condition, IMEI or serial number, tracking details, inspection results, revised offers and communications.
- Payment information, including account-holder name, sort code and account number or other payout details. We use this to pay you and keep transaction records.
- Verification and fraud-prevention information, such as proof of identity, proof of address, proof of purchase, device ownership evidence and blacklist or lost-and-stolen check results where necessary.
- Technical and usage information, such as IP address, browser and device type, pages visited, referring page, approximate location, consent choices and identifiers used by cookies or similar technologies.
- Marketing and advertising information, including campaign source, interactions with advertisements and audiences created through Google Analytics or Meta Pixel where you have consented.
- Customer-service information, including emails, enquiries, complaints and records of how an issue was resolved.

We normally receive information directly from you, from your use of our website, from Royal Mail or another delivery provider, from device or IMEI checking services, and from service providers supporting our website and advertising.

We share only what is reasonably necessary with service providers and other recipients, including:
- Webflow and website-hosting or technical providers that operate the website;
- Airtable and Make, which support order records and automated workflows;
- Brevo, which sends transactional emails and any consented marketing;
- Sendcloud, Royal Mail and other carriers involved in labels, tracking, delivery and claims;banks, payment providers and accounting providers, including Zoho Books, used for payouts and financial records;Google, for Google Analytics where consent is given;
- Meta, for Meta Pixel, advertising measurement and audiences where consent is given;
- device, IMEI, fraud-prevention and ownership-checking providers where checks are necessary; and
- professional advisers, insurers, law-enforcement bodies, regulators, courts or prospective business purchasers where disclosure is lawful and necessary.
Service providers acting for us must use information only for authorised purposes and protect it appropriately. Some recipients, including Google and Meta, may also act as independent controllers for parts of their services under their own privacy terms.

Some providers may process information outside the United Kingdom. Where UK data protection law requires it, we use an adequacy regulation, the UK International Data Transfer Agreement or UK Addendum, or another lawful safeguard. You may contact us for more information about the safeguard relevant to your information.

- Completed transaction, payment and accounting records: normally six years after the end of the relevant financial year, or longer where required for a dispute or legal obligation.
- Uncompleted quotes and abandoned order information: normally up to 12 months, unless needed for security, a complaint or a legal claim.
- Customer-service and complaint records: normally up to three years after the issue closes, or longer where a claim remains possible or active.
- Identity and ownership evidence: only as long as necessary for verification, fraud prevention, a dispute or a legal obligation, with access restricted.
- Cookie and advertising information: according to the duration shown in our Cookie Policy and the settings of the relevant provider.
We may retain information longer where required by law, to establish or defend legal claims, or where an investigation is ongoing. We securely delete or anonymise information when it is no longer needed.

We use proportionate technical and organisational measures designed to protect personal information, including access controls, account security and limiting access to people and providers who need it. No online system is completely secure, so please contact us promptly if you believe your information or order has been compromised.

Depending on the circumstances, you may ask us to:
- provide a copy of your personal information;
- correct inaccurate or incomplete information;
-delete information;
- restrict or object to particular uses;
- provide certain information in a portable format;
- withdraw consent at any time; or
- review a significant decision made solely by automated means, if we ever use such a process.

These rights are not absolute. We may need to retain information to complete a contract, meet a legal duty or handle a claim. To exercise a right, email help@phoneswapper.co.uk. We may need to verify your identity and normally respond within one month.

We use essential website technologies and, only where the required consent has been given, Google Analytics and Meta Pixel. See our Cookie Policy for purposes and controls. You can change your decision through the Cookie settings link on the website.

Transactional messages about a quote or order are part of the service and are not marketing. We will send optional electronic marketing only where we have a lawful basis and will provide an unsubscribe method. Withdrawing marketing consent does not stop necessary order messages.

Please first contact help@phoneswapper.co.uk so we can investigate. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or by calling 0303 123 1113.

We may update this policy to reflect changes in our services, providers or law. We will post the updated version with a new date and highlight material changes where appropriate.

last updated: 28/08/2025

This policy explains how PhoneSwapper uses cookies, pixels, scripts and similar technologies on its website.

Cookies are small pieces of information stored on your browser or device. Similar technologies, including pixels and scripts, can read or send information when you visit a page or interact with an advertisement.

If you consent to analytics, Google Analytics may collect information such as pages viewed, events, approximate location, device and browser information, referring source and online identifiers. We use aggregated reporting to understand performance and improve the website. Google may process this information under its own terms and privacy documentation.

If you consent to advertising technologies, Meta Pixel may record visits, page views, quote or order events, browser and device information and advertising identifiers. We use it to measure advertising, understand conversions and create or reach relevant advertising audiences. Meta may combine information with data held through its services and processes information under its own privacy terms.

When you first visit, the cookie banner should let you accept or reject non-essential technologies and, where offered, choose by category. Rejecting must be as easy as accepting. Google Analytics and Meta Pixel will not be loaded for these purposes before the required consent is recorded.You can change or withdraw consent at any time using the Cookie settings link. Withdrawal does not make earlier lawful processing unlawful. You may also block or delete cookies through your browser, although blocking essential technologies can affect website operation.

Questions about these technologies or your choices can be sent to help@phoneswapper.co.uk. Our Privacy Policy explains how to exercise data protection rights and complain to the ICO.